About Fractal Visuals


Fractal Visuals’ mission is to create unparalleled ultra high-quality and affordable video content with rapid turn-around times.



Core Values

Our customer-driven production process has resulted in
an outstanding Net Promoter Score® of +100 in Q3 of 2017



Open communication and honest feedback are key to delivering a high-quality product. We believe in having candid conversations with our clients through all stages of production. Our job is to make you and your company look amazing. We provide expert guidance, coaching, and direction to help you effectively communicate your message on camera.



Customer satisfaction and customer success are key drivers at Fractal Visuals, and when you’re successful, so are we. We keep true to our word and work tirelessly to ensure every client has a positive outcome and a stunning piece of finished video content. Our straightforward flat-rate pricing system eliminates hidden costs and keeps billing simple.



Fractal Visuals’ team of award-winning professionals has a battle-tested and experience-driven best practices methodology that will teach and outline to you every step of the video production process before we get started. Our proven process and willingness to answer any and all questions, no matter how big or small, guarantees customer confidence and ensures you will know exactly what you’re paying for before we call “Action!”.


Meet The Team

John Byron Hanby, IV
Founder and Director

Michael Castoro
Director of Photography

Bailey Hinners
Director of Marketing

Brent J. Reed
Director of Talent Recruitment

Barbara Jones

Christian Danoy
Camera Team

William Wang
Grip and Electric

Baron Pulitzer
Camera Team

More Team Members

Andrew Fellers / Director of Aerial Logistics
Preston Poole / Director of Media Relations
Victoria Garabedian / Media Relations
Chris Mitchell / Senior Advisor
Trent Rivers / Assistant Director
Nick Klesmith / Camera Team
Hayden Yancer / Camera Team
John Vaught / Grip and Electric


What is a “Fractal?”

In essence, a Fractal is a mathematical shape that is infinitely complex. Our Founder John Byron Hanby IV chose “Fractal Visuals” because “Each video production project we create is more complex than the last, and builds upon the next in both understanding and experience. Every company has a story, let us help share yours with the world.”


Call Fractal Visuals: 512-964-0629

Email Fractal Visuals: john@fractalvisuals.com


Support Hurricane Relief

Text HARVEY to 90999 to donate $10 to the Red Cross.