Fractal Visuals achieves a perfect Net Promoter Score® of +100 in Q3 of 2017. Their customer experience merit came from their Q3 relationship survey, which surveyed over 55% of their customer base. Fractal Visuals is an Austin video production company that delivers ultra high-quality, low-cost video production services with rapid turn around times.
John Byron Hanby, IV, Founder of Fractal Visuals said “Quality content and customer experience are number one priorities for Fractal Visuals. We are honored to have such incredible long-term relationships with our clients.”
After listening to their customer feedback, Fractal Visuals has decided to continue to push forward in their efforts to deliver an outstanding customer experience while also increasing efforts in streamlining the production process by initiating the development of a new educational video content program to help clients understand how the production process works, what to expect during all stages of production, and how to leverage the video content after creation to maximize exposure and increase market share.
The Net Promoter Score is calculated based on responses to a single question: “How likely is it that you would recommend our company/product/service to a friend or colleague?” NPS can be as low as −100 (all detractors) or as high as +100 (all promoters). An NPS that is positive (i.e., higher than zero) is felt to be good, and an NPS of +50 or over is excellent. In the media industry, a Net Promoter Score of 30 is average, making Fractal Visuals’ Net Promoter Score of +100 outstanding.
* Net Promoter, NPS, and Net Promoter Score are trademarks of Satmetrix Systems, Inc., Bain & Company, and Fred Reichheld.