Why Video Production is Important

Learn How Video Marketing is Key to Business Success


Selecting the Right Surgeon

Selecting the right video production company is like selecting a brain surgeon. The right choice isn’t always the least expensive, and investing in quality and experience will always ensure the best outcome. Fractal Visuals is the best, and our team will deliver a quality final product that will work and live for many years in the future – maximizing your ROI. Nobody in the industry can beat our quality to cost ratio.


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A Forbes Study Found significant benefits to leveraging video production for your business:

  1. One minute of video is worth 1.8 million words. (Forrester Research)
  2. Before reading any text, 60% of site visitors will watch a video if available. (Diode Digital)
  3. Adding a video to marketing emails can boost click-through rates by 200-300%.
  4. 59% of company decision makers would rather watch a video than read an article or blog post.
  5. 56% of consumers believe if a company has a website, it should have video content. (Animoto)
  6. Video search results have a 41% higher click-through than plain text results. (Animoto)
  7. 50% of marketers consider customer testimonials, explainer tutorial videos, and demonstration videos the most effective types of video content used. (Asend2)
  8. Your website is 50 times more likely to appear on the first page of a search engines results page if it includes video. (Forrester Research)
  9. People stay 2 minutes longer on your site if you have video content. (ComScore)
  10. Embedding videos in landing pages can increase conversion rates by 80%

Importance & Benefits of Customer Testimonial Videos

Watch to learn how a customer testimonial video can make your sales strategy more effective.



Call Fractal Visuals: 512-964-0629