Why Video is Important

Learn How Video Marketing is Key to Business Success

  1. One minute of video is worth 1.8 million words. (Forrester Research)
  2. Before reading any text, 60% of site visitors will watch a video if available. (Diode Digital)
  3. Adding a video to marketing emails can boost click-through rates by 200-300%.
  4. 59% of company decision makers would rather watch a video than read an article or blog post.
  5. 56% of consumers believe if a company has a website, it should have video content. (Animoto)
  6. Video search results have a 41% higher click-through than plain text results. (Animoto)
  7. 50% of marketers consider customer testimonials, explainer tutorial videos, and demonstration videos the most effective types of video content used. (Asend2)
  8. Your website is 50 times more likely to appear on the first page of a search engines results page if it includes video. (Forrester Research)
  9. People stay 2 minutes longer on your site if you have video content. (ComScore)
  10. Embedding videos in landing pages can increase conversion rates by 80%

Importance & Benefits of Customer Testimonial Videos

Watch to learn how a customer testimonial video can make your sales strategy more effective.


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